Intuition is key

Startups are hard. Very hard. Building a company, at times, can seem impossible. I personally believe one of the reasons why it is so hard is it is difficult to comfortably trust your intuition and vision.

It is critical for not only you, but also for your CEO and leadership to be able to trust their intuition, especially when it comes to make big decisions regarding the future of your company. We all know the feeling–the message your “gut” sends you when you are faced with difficult decisions.

What’s interesting is that going with your gut is one of the hardest things to do. When you are faced with a tough, game-changing decision, we often spend so much time going through scenario after scenario. Here are some of the things I have been doing to learn to trust and understand my intuition:

  1. Slow down: Things move so fast at a startup, and we often get in the habit of everyone heads down and working and thinking on our feet. One of the best things you can do is to slow down, take a step back and analyze the situation in its entirety.
  2. Make mistakes: I have written about this before, but making mistakes allows you to learn how to better understand and trust your intuition (although it can be costly).
  3. Team: Having a supportive team is really important. Being able to candidly discuss important decisions, get feedback, and brainstorm can help you see clearly.

Making quick decisions is fine, however, deep down we all have a strong feeling as to which decision feels right. Learning to trust these feelings will take you far.


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