I wanted to share a quick hack that can be useful for those of you who have to cold email a lot of potential customers, especially those at large institutions with firewalls, spam filters and third party email clients. For security reasons emails that often contain hyperlinked text are blocked by spam filters at larger institutions.
To ensure that your emails will get through, make sure that when you include links that you do not hyperlink text. The most effective way to ensure that your emails get through is to include the links as plain text with a direct reference to the full url. For example, instead of writing “Click here to read our update,” you should write “To read our update please visit: http://www.yoururl.com/update”
Most email clients will automatically recognize these links for the user so you won’t need to worry that they wont be able to hit the link that you send over.